The more questions you ask, the more answers you find

Location: Tallinn, Riga, Vilnius

Now what? You show us! You lead business development and operations across digital channels to turn visitors into customers. You inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.

You are the ambassador of IKEA Family programme, ensuring a great shopping and brand experience. In every place and on every digital channel where IKEA speaks. In words. In pictures. In virtual worlds and more. Your mission is to strengthen the brand and inspire people to find value in all we have to offer.

What you will be doing as a Loyalty specialist Baltics:

• Being part of the Baltic Marketing team and supporting the IKEA Family loyalty programme in Lithuania, Latvia, Estonia.
• Coordinating and creating direct marketing campaigns in an optimal way by managing the advertising materials.
• Engaging internal and external stakeholders (e.g. Marketing, Sales, Stores) and building sustainable relationships.
• Analysing large and complex data sets to identify patterns, trends, and actionable insights that can drive decision-making.
• Translating data analysis into clear, practical recommendations to improve marketing effectiveness and customer engagement.
• Initiating and leading new projects based on data-driven insights to continuously improve loyalty programme performance.
• Building customer loyalty through direct marketing campaigns, creating and implementing new IT systems.
• Taking responsibility for various projects, which include planning, briefing, communicating with all stakeholders.
• Taking responsibility for implementation, securing the time plan and evaluating results.
• Analysing and reporting on customer situation, tracking results of campaigns, monitoring competitors.
• Gaining advantage from common teamwork with creative and technical teams in preparation of the material for communication channels.

At IKEA we will love you from the first day, but we will adore you if you:

• Have knowledge and experience in project management (creation and coordination of direct marketing campaigns), strong analytical skills.
• Feel confident in initiating and implementing projects based on data-driven recommendations.
• Excel at interpreting large and complex data sets to discover meaningful trends and patterns.
• Have the ability to transform analytical insights into concrete actions and measurable results.
• Know how to run targeted offering and communication campaigns.
• Have experience working closely with IT department to technically set up and maintain loyalty programme activities.
• Have experience working with Google Analytics and Excel in planning, organising, coordinating, reporting.
• Have experience working with CRM.
• Are strongly focused on customer experience and passionate about people, home furnishing and life at home.
• Have the ability to work as part of a team and build trustful relations with co-workers.
• Embrace the opportunity to be self-driven with a hands-on mentality.
• Have an analytical mind and willingness to learn continuously.
• Enjoy working in a constantly changing, multicultural work environment.
• Possess fluent written and spoken proficiency in the English language.

Why you will love working with us at IKEA:

• exciting and empowering international work environment;
• exceptional opportunities to grow and develop together with us;
• opportunity to generate and implement ideas, lead change and inspire many;
• unique culture, driven by a passion for people and everything we do;
• supportive co-workers, willing to have fun together;
• in case of good economic results of the company performance pay;
• value-prized catering in our co-workers' restaurant;
• sports support, joint events, internal company discounts, gifts for personal anniversaries, etc.

Please provide your resume in English.